{"id":2158,"date":"2015-04-23T10:22:53","date_gmt":"2015-04-23T09:22:53","guid":{"rendered":"https:\/\/symev.org\/?p=2158"},"modified":"2015-04-23T10:23:05","modified_gmt":"2015-04-23T09:23:05","slug":"le-marche-de-lart-en-ligne-en-hausse-de-68","status":"publish","type":"post","link":"https:\/\/symev.org\/?p=2158","title":{"rendered":"Le march\u00e9 de l&#8217;art en ligne en hausse de 68 %"},"content":{"rendered":"<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\"><span style=\"font-size: 12pt;\"><a href=\"http:\/\/www.hiscox.fr\/courtage\/Portals\/7\/Resources\/docs\/artetclienteleprivee\/14215%20-%20Group%20-%20Hiscox%20online%20art%20trade%20report%20FR%20DIGITAL.pdf\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-2159 size-medium\" src=\"https:\/\/symev.org\/wp-content\/uploads\/2015\/04\/Rpport-Hiscox-212x300.jpg\" alt=\"Rpport Hiscox\" width=\"212\" height=\"300\" srcset=\"https:\/\/symev.org\/wp-content\/uploads\/2015\/04\/Rpport-Hiscox-212x300.jpg 212w, https:\/\/symev.org\/wp-content\/uploads\/2015\/04\/Rpport-Hiscox.jpg 422w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>L\u2019assureur Hiscox vient de publier son rapport annuel sur \u201cle march\u00e9 de l\u2019art en ligne\u201d. Celui-ci se porte au beau fixe : il conna\u00eet une croissance annuelle de 68 % en termes de volume ! Au niveau financier, cela se traduit par un bond de 1,48 milliard en 2013 \u00e0 2,5 milliards en 2014 et les pr\u00e9visions \u00e0 l\u2019horizon 2019 s\u2019\u00e9l\u00e8vent \u00e0 presque 6 milliards d\u2019euros. Ces chiffres viennent confirmer l\u2019intuition des commissaires-priseurs qui se sont \u00e9quip\u00e9s d\u2019une plate-forme de vente en ligne. <\/span><\/span><\/p>\n<h2><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\"><span style=\"font-size: 12pt;\">L&#8217;influence des m\u00e9dias sociaux confirm\u00e9e<\/span><\/span><\/h2>\n<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\"><span style=\"font-size: 12pt;\">\u00c0 noter \u00e9galement que 24 % des d\u00e9cisions d\u2019achats sont influenc\u00e9es par les m\u00e9dias sociaux, d\u2019o\u00f9 l\u2019importance d\u2019une politique de <i>community management <\/i>efficace. Toutefois, cela ne signifie \u00e9videmment pas que les salles des maisons de vente vont se vider : 48 % des sond\u00e9s affirment toujours pr\u00e9f\u00e9rer effectuer leurs achats dans un lieu physique.<\/span><\/span><\/p>\n<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\"><span style=\"font-size: 12pt;\"><b>Pour aller plus loin :<br \/>\n<\/b>T\u00e9l\u00e9charger l\u2019\u00e9dition 2015 du <a title=\"Rpport Hiscox 2015\" href=\"http:\/\/www.hiscox.fr\/courtage\/Portals\/7\/Resources\/docs\/artetclienteleprivee\/14215%20-%20Group%20-%20Hiscox%20online%20art%20trade%20report%20FR%20DIGITAL.pdf\" target=\"_blank\">Rapport Hiscox sur la march\u00e9 de l\u2019art en ligne<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019assureur Hiscox vient de publier son rapport annuel sur \u201cle march\u00e9 de l\u2019art en ligne\u201d. Celui-ci se porte au beau fixe : il conna\u00eet une croissance annuelle de 68 % en termes de volume ! Au niveau financier, cela se traduit par un bond de 1,48 milliard en 2013 \u00e0 2,5 milliards en 2014 et &nbsp;<a href=\"https:\/\/symev.org\/?p=2158\" title=\"Le march\u00e9 de l&#8217;art en ligne en hausse de 68 %\">Lire la suite &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/posts\/2158"}],"collection":[{"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/symev.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2158"}],"version-history":[{"count":1,"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/posts\/2158\/revisions"}],"predecessor-version":[{"id":2160,"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/posts\/2158\/revisions\/2160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symev.org\/index.php?rest_route=\/wp\/v2\/media\/2159"}],"wp:attachment":[{"href":"https:\/\/symev.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symev.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symev.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}